The Facts
Important facts to know and understand.
90%
90 percent of patients in the 60+ demographic said they will choose a new provider after seeing negative online ratings.
A survey of more than 1,700 U.S. adults commissioned by www.Doctors.com
81%
Even with a referral, 81% of patients still check out doctors online.
Digital Commerce 360
63%
63 percent of all the respondents will choose one provider over another because of a strong online presence.
Digital Commerce A survey of more than 1,700 U.S. adults commissioned by www.Doctors.com
51%
More than half of people who had conducted a health-related search recently did it for someone else, either a spouse, child, friend or loved one.
Pew Internet & American Life Project – survey of over 3,000 adults
47%
47 percent of patients are willing to go out of network based on reviews
Andrew Rainey, executive vice president of strategy at Binary Fountain
51%
“When doctors are missing star ratings and reviews, more than 50 percent of people searching for doctors will not choose those providers,”
Andrew Rainey, executive vice president of strategy at Binary Fountain
77%
“Research shows 77 percent of patients conduct an online search before making an appointment with a physician, meaning most prospective patients’ first impression of a provider or healthcare organization occurs online, before they even step foot inside the facility.”
How first impressions online affect patient acquisition and hospital revenue – Beckers Hospital Review
48%
47.5% of patients trust online ratings and reviews as much as a recommendation from their doctor
NRC Market Insights study – responses from over 3,000 patients
83%
When asked if they trusted online ratings and reviews more than personal recommendations, 83.3% of patients said yes
NRC Market Insights study – responses from over 3,000 NRC Market Insights study – responses from over 3,000 patients
61%
60.8% of patients say they’ve avoided doctors based on negative reviews.
NRC Market Insights study – responses from over 3,000 patients
45%
45 percent of patients said they prefer to use digital methods to request an appointment
A survey of more than 1,700 U.S. adults commissioned by Doctors.com
63%
63 percent of all the respondents will choose one provider over another because of a strong online presence
A survey of more than 1,700 U.S. adults commissioned by Doctors.com
70%
70 percent of Americans say online ratings and review sites have influenced their decision when selecting a physician
Healthcare consumer insight & digital engagement survey. conducted by onepoll and commissioned by binary fountain – July, 2018. obtained from more than 1,000 U.S. adults
95%
95 percent of respondents find online ratings and reviews “somewhat” to “very” reliable
Healthcare consumer insight & digital engagement survey. conducted by onepoll and commissioned by binary fountain – July, 2018. obtained from more than 1,000 U.S. adults
70%
70 percent of millennials have shared their physician or hospital experiences online
Healthcare consumer insight & digital engagement survey. conducted by onepoll and commissioned by binary fountain – July, 2018. obtained from more than 1,000 U.S. adults
“Today’s patient has high expectations and more control than ever when it comes to where they seek care. They have no qualms about shopping around for a healthcare provider, and they demand an outstanding consumer experience from the beginning.”
A survey of more than 1,700 U.S. adults commissioned by Doctors.com
“While it is paramount for healthcare organizations to provide quality care, they must also focus on building a strong online presence and a seamless customer journey. It’s what today’s patients expect.”
“The patient experience is no longer just about health outcomes. There are many subcomponents that need to be understood and measured. For example, the friendliness of staff, wait times, convenience of parking and food selection can have a substantial influence on the overall patient experience, even though these things aren’t directly related to medical care.”
Andrew Rainey, executive vice president of strategy at Binary Fountain
“Competition is a click away with online reviews,”
Andrew Rainey, executive vice president of strategy at Binary Fountain